Tomei Powered x I.L. Motorsport - Promotional Videos

To promote a new line of high end exhausts for the third generation Mazda MX-5 (NC), I was contacted by German Mazda MX-5 tuner I.L. Motorsport back in 2016. The brief was to shoot a product video for I.L. Motorsport's partner  TOMEI POWERED USA which both brands could use for their markets.


Together with Gabrielle Piana, overall winner of the 24 hour race in Dubai, several friends and the I.L. Motorsports demo car we headed out into the beautiful Eifel region in Germany and on to the famous Nordschleife (Nürburgring) racetrack to create the content.


Due to the appreciation of both Tomei and its customer base, both I.L. Motorsport and CURB were approached to create two more video's in November 2022 and one in Oktober 2023 promoting the release of Tomei's Expreme Ti exhaust systems for the MX-5 NA, NB and ND models. Covering all generations of the Mazda MX-5.


With a small budget, a few hours of installing the products and fading daylight, the conditions were challenging but with a positive response on the outcome from the brands.


Besides the full YouTube installation videos, Instagram Reels and several photo's were also part of the scope.